Help Monica stop using drugs: become her friend on facebook

Adland: 
Hi, I am Monica and I am addicted to drugs. I want to quit, but can not do it alone. I'm looking for new friends on Facebook who want help and support me. Become my friend and help me quit drugs!

This idea is the brainchild of branding agency Lemz, and they're promoting the campaign as a Facebook drug rehab. Monica has now over 300 friends and is checking in on facebook as often as possible to stay clean, add new friends, and keep her mind off the drugs. To visit her charity website go to http://www.Ikgebruik.nl.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.