The sobering payoff in this new series of cervical cancer awareness spots from GlaxoSmithKline: “Every 47 minutes another woman in the U.S. is diagnosed with cervical cancer.” The Perfume spot sets you up with a Harlequinesque vibe while the other two in the series, Front Porch and Night Out deal more with how friends react to the news. The dialogue with those two is somewhat more forced, but the message is strong.


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