Hey, you got my Axe in your Dove ad!


A few people have been muttering about the fact that anti-sexist Dove adverts and playing on sexism Axe ads are coming from the same company - namely Unilever. It just never came out quite right, until this guy ( r y e clifton @ gmail ) borrowed Dove and Axe's own ads to show the contrast.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.