Iuma.com launched a contest where you can win a wad of cash -5000 USD - if you name your baby after their site.
A proud father has already won.
Iuma Dylan-Lucas was born to Jessica and Travis Thornhill last friday.
"My wife liked the idea because the child's grandma said this baby would bring prosperity, and this contest could be what she was talking about," he said. "Plus, the kid will have a cool story when he grows up."
Read more at CNN. What's next? Nike Smith? Johnsson&Johnsson Johnsson? Ikea Kenwood? Actually, I am not at all suprised. Soon everyone will brand their babies.