H&M autumn fashion site moves, and allows you to try on outfits.

One of the bazillion reasons parents love their offspring: occasional awesome (and often funny) compliments. When the new H&M catalogue arrived here, my daughter exclaimed: Look it's mommy - and I'll suck that one up like a dry sponge. Yes! Yes it is!

Karen Elson is the beautiful redhead and Patrick Petijean shows off the mens wear. The new H&M site that goes with the autumn fashion catalogue is created by Perfect Fools and it each shot is alive with winds blowing, hair being ruffled and models moving their heads, a clever combo of well planned photography and 3D animation. The best feature? "Blog this" under each outfit. Now pardon me, I must slip into my black sequin leggings and dash off to buy the matching hat.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.