H&M's posters with over-tanned Isabeli Fontana gets adbusted in Hamburg.

H&M's latest sumer bikini campaign with an übertanned Isabeli Fontana has been heavily criticized for promoting an unhealthy obsession with tanning. Even though it's obvious by looking at the entire saturated image and Isabeli Fontana's dark tan that a filter was involved in creating this look.

So a street artist in Hamburg decided to remind everyone who look at the posters that this is the case, and the photoshop tool map has been tacked on to the 48-sheet H&M posters. Witty. We get it. She be photoshopped.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.