Homing pigeons to promote Tennis game?

Acclaim Entertainment who last year gathered headlines such as "death to advertising as we know it" as they advertised for 'Shadow Man: 2econd Coming' on gravestones in the UK, has done it again, this time they're advertising on pigeons.

(wanna see a pic? Read more fo' mo'!)

Acclaim Entertainment has announced they plan to employ homing pigeons with Virtua Tennis 2 logos on their wings at this year's Wimbledon tournament.

"The Virtua Tennis 2 pigeon marketing campaign is highly targeted, as it brings awareness of the game directly to tennis enthusiasts," said Larry Sparks, VP of marketing international at Acclaim. "The Wimbledon tournament is famous for the occasional descent by pigeons onto center court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them."

Larry spoke to Gamespots Justin Calvert.

We'll believe the homing pigeons as ad-media story when we see it - the tombstone ads last year never actually happened and I doubt this will either.

Update The Register is on the pigeon case today the 23rd and the BBC reported about the pigeons Saturday 21st.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • James_Trickery's picture

    a hoax again? They never did do the Tombstone thing - just sent x-million press releases that they would.

    Jun 22, 2003
  • Dabitch's picture

    x-million press releases is their preferred marketing tactic. The media is cheap!

    so, i'm with you Bill, I think they are hoaxing again.

    Jun 22, 2003
  • NYCKing55's picture

    I agree. Why would anyone use homing pigeons as an campaign? I think that Acclaim should use a pro tennis player like Serena or Tim Henman or even Andre Agassi.

    Jun 22, 2003
  • anonymous's picture


    Good thing you warn us it's a hoax (again) else I would have called PETA. Sick idea with no relevance - nobody who goes to the actual Wimbledon would spend hours playing a tennis computer game.

    Jun 23, 2003

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