Honda, the fun car prize found in giant cereal boxes.

Adland: 

At the Vancouver Art Gallery there's a giant cereal box. The box, more than 32-feet long and over 20-feet high, spiked lots of guessing what might be inside. Turns out, apart from the gigantic round pieces of "cereal", there was a Honda inside. A blue ninth-generation Civic rolled out of it the other day, for the Civic's official BC launch.

The stunt was created by Elvis Communications and Dare Vancouver.

Comments (1)

  • Frank Masi's picture
    Frank Masi (not verified)

    Great example of guerrilla with a tounge & cheek style.
    I can't help but draw comparisons to the MINI "Toy Box" campaign by TBWA in Singapore.
    Why do we not get great guerrilla here in the USA?

    May 06, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.