Honda, the fun car prize found in giant cereal boxes.

Adland: 

At the Vancouver Art Gallery there's a giant cereal box. The box, more than 32-feet long and over 20-feet high, spiked lots of guessing what might be inside. Turns out, apart from the gigantic round pieces of "cereal", there was a Honda inside. A blue ninth-generation Civic rolled out of it the other day, for the Civic's official BC launch.

The stunt was created by Elvis Communications and Dare Vancouver.

Comments (1)

  • Frank Masi's picture
    Frank Masi (not verified)

    Great example of guerrilla with a tounge & cheek style.
    I can't help but draw comparisons to the MINI "Toy Box" campaign by TBWA in Singapore.
    Why do we not get great guerrilla here in the USA?

    May 06, 2011

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.