Honesty is the best policy

Adland: 

Aint this sweet, Claymore went to wonka.com to check out how Nestle was doing with the Golden Ticket promotion, and happened upon a little symbol that said "Ad Buzz" on it.

Curious of course he had to click it, and a little window popped up saying:

"Kids: From time to time, you will see this Ad Buzz symbol to let you know that you are now viewing an advertising message that is designed to sell you something."
Wow, full disclosure. That was nice of them.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.