One word - Oops.

With the burgeoning Sars epidemic spreading fear among travellers worldwide, the Hong Kong tourist board must be ruing the day it commissioned a series of magazine ads telling readers a visit to the city will "take your breath away".

Shortness of breath is one of the main symptoms of Sars - severe acute respiratory syndrome - a deadly new strain of pneumonia that started in southern China and quickly moved to Hong Kong before spreading around the world. [the Guardian ]