A man in a hot air balloon realized he was lost. He reduced altitude and spotted a man outside a pub below. He descended a bit more and shouted, "Excuse me, can you help me? ............
I promised a friend I would meet him an hour ago, but I don't know where I am."
The man below replied, "You are in a hot air balloon hovering approximately 30 feet above the ground. You are between 40 and 41 degrees north latitude and between 59 and 60 degrees west longitude."
"You must be in Production," said the balloonist.
"I am," replied the man, "How did you know?"
"Well," answered the balloonist, "everything you told me is technically correct, but I have no idea what to make of your information, and the fact is I am still lost. Frankly, you've not been much help so far."
The man below responded, "You must be an Account Manager."
"I am," replied the balloonist, "but how did you know?"
"Well," said the man, "you don't know where you are or where you are going. You made a promise which you have no idea how to keep, and you expect me to solve your problem. You are in exactly the same position now that you were in before we met, but now, somehow, it's my fault."
Meanwhile, all the Creatives looked out of the pub window and muttered "Tossers"