Posted by Dabitch on 29. June 2011 - 22:52
Big fat hint: there is none. No, wait! I know, in the 2008 German one I get to use that funky double-s that looks like a B when I describe it, since it's called: Die Straße ist überall. That was fun!
Matchbox Tape Street from 2008, Germany is pretty much the TRACKTAPE from Hot Wheels, Ogilvy Mexico that made the Direct Lions shortlist 2011. Funny how that happens. :)
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You know, the funny thing is that the same agency that did this, had a Lion revoked last year for being the second time the piece was entered. It *almost* got a GP.
http://www.campaignbriefasia.com/2010/06/ogilvys-scrabble-campaign-disq....
Oh, I remember that. The scrabble is really good, so that was a shame for them. Rules are rules though.
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