How Did We Go From Smiley Faces To Sun Tzu?

 
 
 

How Did We Go From Smiley Faces To Sun Tzu?

I don't know which will be more remembered for the scourge it visited on this planet, Wal-Mart or The Black Death. Few companies have taken more of a beating.

But now the company is fighting back with a new campaign that goes right after its detractors. But is this a good idea?

Yeah, the company is in desperate need of an image makeover. But isn't this new campaign just giving its enemies an even louder voice? There's so many other ways they could have gone.

Sun Tzu might have been a genius on the battlefield. But he looks pretty impotent in a blue apron.

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Comments

I understand the reasoning of going after its detractors, but the problem is, the detractors are right. Wal-Mart does treat its employees like crap, squeezes vendors and undersells to kill independent retailers.

Another problem is, I don't think its key customer base knows of Wal-Mart's many sins, and by publicly addressing them, I think it stands to lose more than gain new customers.

Well, I'm not sure that whatever sins are tucked away in Wal-Mart's closet are likely to be revealed in this new campaign. Quite the opposite. Either way, the very act of defending themselves at all risks being seen as an admission of guilt.

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