How To Hire An Ad Agency


How To Hire An Ad Agency

BusinessWeek columnist Steve McKee dishes out a list-o-ten for businesses picking a new shop.
Strangely, free booze, hookers and swag didn't make the list.



I can't wait for the follow-up where he tells clients how to treat their agency once they're hired. For example, don't art direct them or write your own copy. And don't forget the hookers, booze and swag.

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