How Not To Get Someone To Click On Your Banner


So you create a banner ad, most likely to get someone to click on it to drive traffic to a location. Very few people use a banner ad for general branding (not to say that it's not a correct way to use them). Yesterday, while seeking out some information about a TV show I had recently discovered, I came across this PETA ad.

I'm sorry, but what is your target audience that wants to see David Cross naked? It sure as heck isn't me.

Had I not been in advertising, I wouldn't have even given it a second thought. But, really? Here's a nice example of getting people to actively NOT click on your ad. Although, I'd be curious to see what their CTR is for this...there are some weird people out there.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (4)

  • Dabitch's picture

    Sooooo, for naked females they use top models and sexy actresses, and in the naked male department they use comedians and self-styled stuntmen like Steve-O?

    I'm tapping my foot here waiting for the day we get to see a nude Hugh Jackman cuddling a wolf. Get on it PETA.

    Jan 18, 2011
  • caffeinegoddess's picture

    That's what got me. Although I wonder who their target audience is with these guys.

    Jan 18, 2011
  • Dabitch's picture

    Clearly not the people who like a bit of meat..... Ahem. Sorry, that was a terrible innuendo.

    Jan 19, 2011

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