How to tell someone you love them

An apropriate stunt for Valentines day - or "how to suprise your agency". Yesterday, Stefano Caputo the advertising and media manager and Maurizio Marchiori head-ad-honcho at Diesel, walked in to a pitch-meeting with Kesselskramer wearing big pullovers and secretive smiles.

"It was just a gimmick" says Stefano Caputo "We had made these simpl shirts the night before with iron-on logo's. During the meeting we had called, we both complained about the heat - and removed our big heavy pullovers revealing the T-shirt stating "Diesel&KesselsKramer"."

Kesselskramer didn't know that this was what the meeting was all about and were quite suprised.

Aaaaaaaw, ain't that a sweet way to woo your new partners on Valentines day?

So kyoot.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • mochazina's picture

    aaaw! Great story! More like these please.

    Oct 28, 2003