HP: Another Love Brand

 
 

HP: Another Love Brand

"Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. "
I bet Allison Johnson has been reading Saatchi & Saatchi's CEO book. Kevin Roberts' 'Love Marks' is changing the lexicon on the all marketing warfare biz buzz. Link here »

Adland: 

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