H&R Block's My Super Sweet Refund Video Contest

It's tax season in the USA and there is less than two months to the deadline. H&R Block has created "Me and My Super Sweet Refund Video Contest" which launched January 25th at youtube.

"A lot of people talk about the big plans they have in mind for their refund, and here is their chance to showcase them in a unique and entertaining way," said Paula Drum, H&R Block's vice president of marketing, digital tax solutions. "Though the video contest doesn't begin until today, our sample videos were available for viewing starting Monday and within the first 24 hours more than 1.4 million views were recorded. This is a great start," stated Drum.

They are asking people to submit a 1-3 minute video describing how they plan to spend their tax refund while including the words "TaxCut Online" and "Super Sweet Refund." Submission deadline is this Wednesday, with voting beginning Friday - prizes include 5K in cash, an Apple MacBook and a Sony HD Handycam. The winner will also be featured on YouTube's homepage for one day in April.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.