Hugh Jackman animated billboard in Moscow = Awkward.

Adland: 

I admit it, I have a thing for Hugh Jackman, when he's the wolverine selling milk. Not so much when he dances around 'Tokyo Hotel', and in the latest ad with a chair and then an entire city. I thought this Lipton campaign couldn't get any worse, but now copyranter shows us these really awkward dancing billboards found in Moscow. I stand corrected.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.