Ikea exporting more than flatpack furniture: upsets catholic Italy with gay ad

Once again Ikea is courting controversy the way they prefer to: by depicting same sex couples as "family", just like any other couple. This ad depicted above, with the headline "siamo aperti a tutte le famiglie" (we are open to all families), has ruffled feathers in catholic conservative Italy as it announces a new store out in the countryside. Berlusconi-owned Il Giornale accuses Ikea of spreading "Swedish imperialism" with the ad, while gay-friendly mosinforma snarks that the paper is "ready to defend the freedom of Silvio and deny it to everyone else." Zing! Lets not forget who has a worse "family" trackrecord here, Berlusconi was after all kicked out of the house by his wife after many many affairs with constantly younger women.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.