Imac's are flat out uncool.

Adland: 

Some thought it the minute they arrived - but now the rest of the planet will think it too. News later this Monday will announce the über-cool flat iMac.
In fact - TIME will probably have it on the cover.


Quick - sell that blueberry iMac before it's too late!

The rumours are all over the web. The photographer is Michael O'Neill. You can read more at about the 15inch desklamp iMac.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.