The impossible watch ad

Adland: 

James Randi found an ad run by Neiman Marcus for a "Jaeger-leCoultre watch" on the back-cover of a recent issue of TIME magazine:

But what really caught my probing eye was the fact that whoever designed this ad, might be more accustomed to using an hour-glass or a sun-dial rather than a mechanical watch. This is the result of an artist choosing the most pleasing placement of the variables, regardless of whether or not he's representing a realistic view. The watch shown could not exist.
Randi looked for more information on the watch, but could not find it listed on the Neiman Marcus web page. When Randi phoned the local store to ask about this particular timepiece he was told by the store they had never heard of it.

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TDD

Comments (5)

  • Robblink's picture
    Robblink

    Hmmmm...but if the watch doesn't exist, why does googling "Reverso Squadra Chronograph GMT" come up with so many webpages?

    Nov 12, 2006
  • TDD's picture
    TDD

    Robblink wrote: Hmmmm...but if the watch doesn't exist, why does googling "Reverso Squadra Chronograph GMT" come up with so many webpages?

    Accordiing to Randi, there are "are three major reasons" the watch shown in the ad "could not exist".

    Nov 13, 2006
  • Dabitch's picture
    Dabitch

    That watch is confusing as hell.

    Nov 13, 2006
  • TDD's picture
    TDD

    A WATCH TO WATCH

    The watch problem from last week generated a huge amount of interest, a great variety of solutions, and some interesting misconceptions. I thank you all for your participation. Obviously, most readers only guessed at the function of the three auxiliary dials, though some of you actually looked up the timepiece on the Internet and ascertained those functions. That provided a much clearer view of the situation, of course.

    Some 20 or so readers assumed that I doubted the existence of the watch and/or of the company that makes it; they deluged me with Internet references. Others were sure I

    Nov 17, 2006
  • Dabitch's picture
    Dabitch

    All the minor dial-hands are shown in +45

    Nov 18, 2006

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