Impressive ascii art email advertises typographers

Adland: 

Perhaps UMLO did their research so well and know that I'm a right geek who always reads my email with a monospaced font (these days it's Monaco). Perhaps they were just lucky. In any case, I really dug the ascii art they sent me this morning. Read more to see it.

My love~E



                   "M,        .mM"
                     IMIm    ,mIM"
                     ,MI:"IM,mIMm
          "IMmm,    ,IM::::IM::IM,          ,m"
             "IMMIMMIMm::IM:::::IM""==mm ,mIM"
    __      ,mIM::::::MIM:::::::IM::::mIMIM"
 ,mMIMIMIIMIMM::::::::mM::::::::IMIMIMIMMM"
IMM:::::::::IMM::::::M::::::::IIM:::::::MM,
 "IMM::::::::::MM:::M:::::::IM:::::::::::IM,
    "IMm::::::::IMMM:::::::IM:::::::::::::IM,
      "Mm:::::::::IM::::::MM::::::::::::::::IM,
       IM:::::::::IM::::::MM::::::::::::::::::IM,
        MM::::::::IM:::::::IM::::::::::::::::::IM
        "IM::::::::IM:::::::IM:::::::::::::::::IM;.
         "IM::::::::MM::::::::IM::::::::::mmmIMMMMMMMm,.
           IM::::::::IM:::::::IM::::mIMIMM"""". .. "IMMMM
           "IM::::::::IM::::::mIMIMM"". . . . . .,mM"   "M
            IMm:::::::IM::::IIMM" . . . . . ..,mMM"
            "IMMIMIMMIMM::IMM" . . . ._.,mMMMMM"
             ,IM". . ."IMIM". . . .,mMMMMMMMM"
           ,IM . . . .,IMM". . . ,mMMMMMMMMM"
          IM. . . .,mIIMM,. . ..mMMMMMMMMMM"
         ,M"..,mIMMIMMIMMIMmmmMMMMMMMMMMMM"
         IM.,IMI"""        ""IIMMMMMMMMMMM
        ;IMIM"                  ""IMMMMMMM
        ""                         "IMMMMM
                                     "IMMM
                                      "IMM,
                                       "IMM
                                        "MM,
                                         IMM,              ______   __
                        ______        "IMM__        .mIMMIMMIMMIMMIMM,
                   .,mIMMIMMIMM, ,mIMM,   IMM"""     ,mIM". . . . "IM,..M,
                 ,IMMM' . . . "IMM. "M,  IMM      ,IM". . . .  / :;IM  M,
               .mIM' . . .  / .:"IM. MM  "MM,    ,M". . .  / .;mIMIMIM, M
              ,IM'. . .  / . .:;,IMIMIMMM  IMM   ,M". .  / .:mIM"'   "IM,:M
             ,IM'. . . / . .:;,mIM"  `"IMM IMM   IM. .  / .mM"         "IMI
            ,IM . .  / . .:;,mIM"      "IMMMMM   MM,.  / ,mM            "M'
            IM'. .  / . .;,mIM"          "IIMMM ,IMIM,.,IM"
            IM . . / . .,mIM"              IMMMMMMM' """
            `IM,.  / ;,mIM"                 IIMMM
             "IMI, /,mIM"                  __IMMM
               "IMMMM"                      """IMM
                 ""                          IMM
                                              IMM__
                                              IMM"""
                                              IMM
                                              IMM               
                                              IMM
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                                          __IMM
                                          """IMM
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                                              IMM
                                         http://www.umlo.com
                                       Umlo knows Typography


When two souls, which have sought each other for however long in
 the throng, have finally found each other a union ensues, this union 
is love, true love, a religion,
which deifies the loved one, whose life comes from devotion and 
passion, and for which the greatest sacrifices are the sweetest 
delights. 

Umlo know typography.
Based on a love letter by Victor Hugo 1821. 

www.umlo.com
Typography and Artwork Studio for print and screen
Rates from Ģ28 per hour / 24 hour studio

Umlo Typography Studio
36 Highfield Street
Earl Shilton
Leicestershire
Tel / Fax +44 (0)1455 450 952
Mobile / +44(0)7905 349 739

Please accept this email with our love
Umlo
Master Typographers                                     

My only nitpick is that it is a little wide.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.