Innovative new brand identity and website launches top CGI studio Saddington Baynes’ 20th anniversary celebrations

Saddington Baynes, who pioneered digital retouching in the ‘90s and CGI for advertising and automotive in the ‘00s, are celebrating their twentieth birthday this year with an updated brand identity and a new website at, which launches today.

The innovative new brand identity, developed by Saddington Baynes' in-house creative team, has been deliberately designed to adapt and evolve across each platform and over time. Based on the inkblot device, as used by psychologist Hermann Rorschach and artists from Leonardo Da Vinci to Andy Warhol, the identity alludes to Saddington Baynes' emotive approach to image creation.

Chris Christodoulou, Managing Director, says: "Our new identity is constantly animated online and features individual versions for each member of our team. Our use of the inkblot not only signifies the understanding we've developed of the psychology and science of imagery, but also serves as a challenge to ourselves: to continue to pursue even deeper understanding of how to craft a consumer's emotional reaction through our imagery."

Alongside a portfolio containing some of the most iconic advertising imagery of the last two decades, including work for Stella Artois, Volkswagen, Guinness and Honda, the new site also premieres a new magazine-style approach with an array of new projects and a host of behind-the-scenes articles and interviews with top 3D artists, retouchers and photographers.

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