On the web funny clips have been circulating for as long as we could make them.. Animations, home movies, web-cams, you name it, it's out there..
But commercials using clips found on the web? Now there's an original idea... I predict a future where creatives spend their days surfing the web for funny clips & watching reruns of Americas Funniest Videos just for inspiration. It cuts down on production budget too, just kickback a few thousand to the video-owner and Bob's yer uncle. This will not end well.
Images to the left are the web-movies, probably taken from "worlds most horrifying home-movies" or the likes (try searching "faces of death" on limewire and see what you get - be prepared some of those films are very unfunny - I WARNED you). Images on the right are from ad agency produced Southwest airlines commercials..
The beach-scene was re-shot for the commercials obviously
- but we can still see huge similarities with the source...
Too inspired or simply inspired?
To view any of the web movie clips on the left above - follow these links: Note - ancient article links don't work .
http://adland.tv/grph/ads/para.mov - para-shoot! grph/ads/branded.mov - brand you sir - http://adland.tv/grph/ads/beach.mov - beach fall.
adcritic.com used to have the commercials for Southwest, it's subscribers only now.