Internet Ad Virus - looks like another Mahir trick.

Adland: 
Badland: 

Here we go again.

If you have seen KingFrank.com you might have had a sense of Deju Vu.. Another media-virus internet site? Oh yes, but it gets even better than that.....

Earlier you might have read the articles about the rubberburner.com, borntodestroy.com and supergreg.com created by Paul and Linus at Fallon (US) for their client BuddyLee.

King Frank shares it's main goal with those sites by being a "mediavirus" as well - a spoofsite about a nutty photographer, and Diesel is the clothing brand behind it this time.

The site updates quite frequently and at one point it was one of the most frequented sites in Germany of all places.

The Diesel account is still over at Paradiset in Stockholm.

Paradiset?

You might now know this, but before Paul and Linus seeked fame at Fallon they were working at Paradiset in Stockholm, on the Diesel account of all things.

I've seen funny coincidences before but this one was the best one this week! :)

"Lika barn leka bäst" is an expression is Swedish meaning "children that are alike play together best".

Apparently Paul and Linus and their old collegues really think alike. Go figure.

Leave a comment

Slidershow

Tech

People

Adland

Smirnoff "Dj Jewell" (2017) :30 (The Netherlands)
Smirnoff "Dj Jewell" (2017) :30 (The Netherlands)

Here's the :30 second cut down of the long-form branded content for Smirnoff, featuring Dj Jewell, an albino who overcomes prejudices with a big smile, a warm heart and a throbbing beat.

Smirnoff "Dj Jewell" (2017) 1:36 (The Netherlands)
Smirnoff "Dj Jewell" (2017) 1:36 (The Netherlands)

DJ Jeffrey Jewell is an albino. Which makes life challenging sometimes, as in some cultures, being an Albino can cause trouble.

The New York Times "The Truth is Hard" (2017) :30 (USA)
The New York Times "The Truth is Hard" (2017) :30 (USA)

The truth is our nation is more divided than ever. The truth is alternative facts are lies. The truth is a woman should dress like a woman. The truth is women's rights are human rights.

SetApp "How to get the best apps" (2017) 1:21 (USA)
SetApp "How to get the best apps" (2017) 1:21 (USA)

Setapp is your short cut to the best Mac apps. That means you don't have to spend hours hunting for the right one, or deal with pop ups or in-app purchases. So you can get on with your life.

Bebe Rexha - I Got You (2017) 3:41 (USA)
Bebe Rexha - I Got You (2017) 3:41 (USA)

Model/dancers do their best Busby Berkeley-style synchronized routine both in the water and out, in this music video directed by Jessica Sanders for Bebe Rexha's hit "I got you." The swimming gro

DB Export "Sand made from Bottles" (2017) 1:53 (New Zealand)
DB Export "Sand made from Bottles" (2017) 1:53 (New Zealand)

About 60,000 tons of glass goes to landfill every year. It's a wasted opportunity to recycle it. In this case by turning it into sand.

Misc

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.