The BBC reviews Apple's iPod ads.
From the article:
The campaign is simple and iconic, a subtle evolution of Apple's tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.
Apple supremo Steve Jobs - who takes a hands-on approach to marketing - needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow.
The idea, he has said, was to use the iPod as a "window for the whole world to come to an Apple product".
In other words, once you've shelled out for your (all white) iPod, which by Apple standards is reasonably priced, it is only a short step to the all white (but pricey) world of the grown-up Apple user.