Is it News or an Advert?

Aaron Brown of CNN, Walter Cronkite and some other broadcast journalists have been hired to appear in "news breaks" produced by a company called WJMK Inc. in Florida. Picking up the baton where Morley Safer left off. Is it pre-packaged news or a thinly veiled advertisment for the drug companies that pay $15,000 for the segments, and are allowed to edit and approve them?
Morley Safer of CBS, has appeared in hundreds of the videos but has concluded that the work "does not meet the standards of CBS News". Safer won't be doing any more ad-news segments for WJMK in the future.
[much more at New York Times]
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- The emotions discuss here are
10 min 3 sec ago - What is the name of the song
1 day 2 hours ago - With this card, they're
1 day 7 hours ago - Haha as well as "Why is it?"
1 day 14 hours ago - This was all so much better
1 day 18 hours ago - This wasn't an Abercrombie
2 days 12 hours ago - This just makes me like
2 days 12 hours ago - Ha haha, the way he snogs the
2 days 18 hours ago - Speaking of cereal&feels,
2 days 19 hours ago - Fair enough. You're not a
3 days 10 hours ago


best thing about this post is the watergate boys 'comic'.
I would love to hear what they really think about this.
Post new comment