Is it News or an Advert?

Aaron Brown of CNN, Walter Cronkite and some other broadcast journalists have been hired to appear in "news breaks" produced by a company called WJMK Inc. in Florida. Picking up the baton where Morley Safer left off. Is it pre-packaged news or a thinly veiled advertisment for the drug companies that pay $15,000 for the segments, and are allowed to edit and approve them?

Morley Safer of CBS, has appeared in hundreds of the videos but has concluded that the work "does not meet the standards of CBS News". Safer won't be doing any more ad-news segments for WJMK in the future.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • anonymous's picture
    anonymous

    best thing about this post is the watergate boys 'comic'.
    I would love to hear what they really think about this.

    May 08, 2003

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