It's an immaculate concept -PETA

A PETA billboard designed to tick off Catholics has launched in Rhode Island, which has the highest percentage of Catholics in the United States. As usual aiming for maximum public outcry, Petas billboard can be seen by motorists Interstate 195 in East Providence and includes the phrase, "Go Vegetarian. It's an Immaculate Conception."

Someone has apparently already sprayed "Shame!!" on the billboard.

More PETA stunts, at peta and jesusveg.com. Hat tip Claymore

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.