its true - advertising is everywhere!

The Statesman worries about advertising oversaturation. Apparantly even the Pope is sponsored, or he was at a pray-in held in May at a Madrids airport. Some 500,000 attendees were given backpacks filled with goodies that included vouchers for food from McDonald's. Don't forget to say grace over your fried burger.

Schools have sponsors too, as public funding only stretches so far. Not all people think this is a bad thing, Joel Ehrlich, president of Youth Marketing International said to the Statesman:

"We're not in the classroom giving out something that tells kids to go out and buy Care Bears," he said. "The company does get exposure, but it is a very subtle, very soft sell."

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.