Jackie Chan to save Hong Kong

How? Through a TV commercial of course! Jackie appears in a starring role in a commercial designed to revive his birth town Hong Kongs tourism. The SARS outbreak cost Hong Kong between $4 billion to $6 billion in lost retail trade, hotel business and airline tickets.

Jackie does none of his famous moves in the commercial, but greets potential visitors in several languages. The ad will be broadcast in 30 cities throughout the world and is created by the Hong Kong city tourism board, United States, Britain, Australia and Canada will be able to see it in the coming weeks, it's also aired in China, Taiwan, Japan, Korea and Southeast Asia.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    None of his famous moves?

    What else is there beyond that?

    His leading man charisma and dashing good looks?

    Aargh!

    Aug 12, 2003
  • Dabitch's picture
    Dabitch

    Deja vu! The only thing different in those two quotes is the capitol "R" at adrants.

    Oct 13, 2003

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