Jakob Nielsen talks net on The Advertising Show

Is your website weak? Hear Jakob Nielsen, noted as "the guru of web page usability" by The New York Times, talk about the role of a homepage and the future growth of the online ad environment. Nielsen has sold more than a quarter of a million copies of his books such as "Homepage Usability" in 22 languages. He holds 75 U.S. patents on ways of making the Internet easier for normal people. Some of his previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute.
Need a website makeover? Shane Ginsberg, managing director of AKQA San Francisco, explains how you can protect your brand in web development and the most common web design mistakes. Ginsberg, a former founding partner of Razorfish, has worked in new media and e-commerce for 10 years completing over 100 interactive projects for Microsoft, Cisco Systems, Genetech and Avaya. You can tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for the live webcast. Or check out the commercial free archives

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