Ah yes, a school, a classroom and of course children busy drawing. This opening is seen in almost as many ads in adland as the classic wedding scene. But, one child only draws with the black crayon, and fills the paper with black.

There's a twist at the end of course - and it might even take you hardened adgrunts by surprise.

"How can you encourage a child? Use your imagination."

AC: Support the children's foundation

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Plywood's picture

    charmingly creepy.
    no wait - creepily charming.
    yes. that's it.

    Jul 04, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Creative, indeed very creative!

    Jul 06, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Very cool. Suggests everything from the difference between the "weird" kid and the "brilliant" kid, to the old stories of all the geniuses who were considered hopeless by their grade school teachers.

    Not to mention Ritalin...

    Nice twist that the kid knew what he was doing all along.

    Jul 21, 2006

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