Celebrity spokesperson with fans who love to see her "be herself"? Check! Keenan Cahill lip syncing? Check! Three internet-boys with skinny ties? Yep! Double Rainbow guy? Yes! Dancing babies? Oh yeah. Puppies? Got that. Jennifer Aniston drinking water while a saxophone plays and wind machines blow her hair? Yes, sadly. Funny? Gee, they seem to have forgotten that.
Somehow this stupid viral sells smartwater.
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Reminds me of the old FedEx "10 Things" spot.
http://www.youtube.com/watch?v=NMvB7jTG6oQ
Now that you mention it, we've been down this path before.... In the superbowl alone, twice.
Fedex ten things - which is the most similar with the old celeb + X + making fun of advertising concept, and they remembered to add the funny.
FedEx - Ten Things - (2005) 0:45 (USA)
But also the constant meme-piling in ads, I've seen as the idea as well. Like these.
Comhem - Web Hits / Viral homage / Youtube Hits by Judit & Judit - (2009) :45 (Sweden)
Vizio - Beyonce / HDTV - (2010)
Weezer - 'Pork And Beans' video - (2008) 3:18 (USA)
More suggestions?
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