about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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  • Dabitch's picture
    Dabitch

    The MarketingProfs have an article about thi svirals succes up now.

    The end results were what Mr. Cleese would have introduced by saying, "And now, for something completely different." Buzz in the industry. Dozens of blogs linking to Live Vault's site. Over 100,000 views of the video within six weeks. Web traffic that increased by a factor of ten. And thousands of sales leads generated.

    How did this viral phenomenon go from wacky idea to revenue-generating success?

    To learn how it happened, you have to get into the minds of Doug Feinburg, Fred Surr and yours truly (Ted Page)

    May 04, 2005

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