Kazaa plans defensive ad campaign
Now that Napster relaunched as a pay service, trotting out a campaign about the cat being back, Kaaza is planning an adcampaign of their own.
According to a brief statement previewing the campaign, the print ads will be a "call to action to peer to peer users to communicate the message that, given the chance, users will pay a fair price for movies, music and games from P2P networks." The ads are also intended to let traditional entertainment corporations know that they are 'missing a huge opportunity to reach file-swapping communities'. The print ad campaign will launch the 19th of November.
Kazaa parent Sharman Networks has been scrambling for months to find a way to convince record companies and movie studios that it is sincerely interested in becoming a legitimate, licensed distributor of mainstream entertainment content. It hasn't yet been successful -- Sharman and Kazaa, its file-swapping software, are still the target of lawsuits from the entertainment companies. Sharman hasn't struck any large-scale distribution deals with major studios or record labels.
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