YCN, Encams, and Grafik have come together for a competition looking for the creation of an animation or piece of design involving the Tidyman character from the "Keep Britian Tidy" campaign. The competition is open to everyone - students, graduates and industry professionals. Prizes include cash and subscriptions to Grafik magazine. Deadline for entries is August 2nd, 2004.
The ‘Tidyman’ logo was originally developed by the Keep America Beautiful campaign in conjunction with the American Brewers Association back in the 1960’s. The logo first made it’s debut in the UK in the early 1970’s as the main branding for the Keep Britain Tidy campaign. Soon after it’s inception, its use by industry became widespread and to this day, it is still one of the most globally recognised symbols.
Recently commissioned research by the Keep Britain Tidy campaign has indicated that raising the profile of the ‘Tidyman’ character through internet marketing may potentially be of huge benefit, especially when it comes to communicating issues of littering to the younger members of society. With this in mind, Keep Britain Tidy wishes to invite animators and designers to help inject some personality into the rather characterless icon that is ‘Tidyman’.
There's more info at ycnonline.com.
Check out some posters from prior ENCAMS "Keep Britain Tidy" campaigns.