a 16 year old boy received prozac by mail - direct marketing seeking to chill ot targeted teenagers?
"I was livid," said the boy's mother, Sue Grinstead of Palm Beach. "My son knew enough not to take it, but what about the other kids?"
Eli Lilly has also apologized for the mailing, which it believes reached less than 150 people. The Indianapolis-based drug giant said the campaign was not an official promotion and it is trying to determine exactly who is responsible. Several Eli Lilly employees in Florida have been suspended with pay, the company said.
The mailings at first appeared to target people who were already taking an antidepressant and who might then switch to Prozac. However, Michael's mother said he had never been prescribed such a drug or even been treated for depression.