Via The Washington Post [print version], news on the departure of Jason "George from Seinfeld" Alexander as the pitchman for KFC. Was he a convert to PETA's cause? Or had the campaign just run its course?
Never been a particular fan of the celebrity pitchperson myself – especially if the celebrity has nothing to do with the product beyond a paycheck. Just doesn't seem like the best way to build a brand. And then what happens when the celeb's lifestyle disagrees with the public image the marketers crafted? And what does that say about the company's integrity?