KFC, PETA, and George

 
 

KFC, PETA, and George

Adland: 

Via The Washington Post , news on the departure of Jason "George from Seinfeld" Alexander as the pitchman for KFC. Was he a convert to PETA's cause? Or had the campaign just run its course?

Never been a particular fan of the celebrity pitchperson myself – especially if the celebrity has nothing to do with the product beyond a paycheck. Just doesn't seem like the best way to build a brand. And then what happens when the celeb's lifestyle disagrees with the public image the marketers crafted? And what does that say about the company's integrity?

Comments

yeah but their annoying "male-female? age? zipcode?" thing turns me off so much. ;)

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