KFC, PETA, and George

Via The Washington Post , news on the departure of Jason "George from Seinfeld" Alexander as the pitchman for KFC. Was he a convert to PETA's cause? Or had the campaign just run its course?

Never been a particular fan of the celebrity pitchperson myself – especially if the celebrity has nothing to do with the product beyond a paycheck. Just doesn't seem like the best way to build a brand. And then what happens when the celeb's lifestyle disagrees with the public image the marketers crafted? And what does that say about the company's integrity?

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Comments (2)

  • Dabitch's picture

    yeah but their annoying "male-female? age? zipcode?" thing turns me off so much. ;)

    Jul 11, 2003

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