"Kids love jetlag" the fifth Fred & Farid agency opens.

Cocktails and burgers were served at the back chapel of the former Couvent des Récollets in Paris, when Nadéah took the stage with her tunes. Suddenly the hall blacked out, the music stopped, the garden lights went out as well, the Martini bars that dotted the garden went silent. Everyone was wondering what was going on.

Then this film came on screen.

KIDS LOVE JETLAG | OPENING from Fred & Farid Group on Vimeo.

The film ended with the announcement of "KIDS LOVE JETLAG" release, FRED & FARID GROUP's 5th agency, and now all the guests knew this sudden black-out was - in the words of Pee-Wee Herman "I meant to do that" - on purpose.

Then Skip The Use band set the stage on fire in the Maison de l'Architecture, playing "People in the Shadow". Kids Love Jetlag will explore digital influence through creativity.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.