Everyone knows that kittens and kids, puppies and babies are the surefire way to peoples hearts in advertising. But in this transparent trend as of late, did you know that kittens and kids stick nicely to glass doors?
Found via houtlust blog which keeps track of nonprofit pro-bono and sway stuff.
This campaign here got a broze at this years Asia Pacific Advertising Festival. The text asks you the viewer to: "Push him out of begging - and not out of your way".
I do wonder what these ads look like from the other side of the door.
Then there's the kittens! Won't somebody think of the kittens? Someone sent houtlust blog this kitty-on-a-door spotted in New York. Same deal here - except there's no pun on push - instead the cat is on the street, and that's bad when he could be at home shedding fur all over your black suit that you need for that meeting tomorrow.
Also in the sway neighbourhood, the Amnesty ads do "transparent" a little different - since it isn't really transparent at all. It is clear that this campaign is setting some sort of trackbacking record here tho. ;)
Conclusion: Transparant is big this year. ;)