Knorr vs. McDonald's

Robblink's picture
Posted by Robblink on 11. April 2006 - 4:13

These two spots sound alike to us, but what the bleep do we know?

Your rating: None Average: 3.8 (18 votes)
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Submitted by Hygge on 11. April 2006 - 9:46.
Hygge's picture

There is a big difference: the Knorr ad has got a good idea behind it, the McDonald's one is just f***ing crap!

They shouldn't be in badland. Hooray for the Knorr team. Shoot the McDonald's guys for waisting our intelligence with this piece of crap!

Submitted by James_Trickery on 11. April 2006 - 12:57.
James_Trickery's picture

You're kidding right? How are these not the same idea?

Submitted by caffeinegoddess on 11. April 2006 - 13:49.
caffeinegoddess's picture

Good find Robb. It's scary, I think I actually prefer the McDonald's version. The bleeping fits more in with the setting and what's going on, rather than some random VO doing it, with what could be stock video.

Submitted by Hygge on 12. April 2006 - 12:59.
Hygge's picture

You're not really getting the idea behind the Knorr ad, are you?

In the McDonald's ad the bleep goes over the word fucking, simply because McDonald's doesn't want to swear.

In the Knorr ad, the bleeps cover the word frozen. 'Frozen', not 'fucking'!! At the end, the VO explains that frozen no longer is a bad word as it used to be once. With this, they distance themselves from other frozen meals which are crap, theirs is obviously superior.
It's not hilarious, but still pretty nice.

Get it?

Submitted by James_Trickery on 12. April 2006 - 14:26.
James_Trickery's picture

I'm afraid that you're not getting it. In the McDonald's ad they bleep the word free.

Hence, same fucking idea. Pay attention.

Submitted by caffeinegoddess on 12. April 2006 - 14:28.
caffeinegoddess's picture

Yup. Got it the first time I saw it. Still not crazy about it. and McDonald's ad goes over the word "FREE" not fucking...Seems like you might have missed something in that spot yourself.

Submitted by Hygge on 12. April 2006 - 18:36.
Hygge's picture

Hehe. Sorry.

Submitted by James_Trickery on 12. April 2006 - 20:18.
James_Trickery's picture

You owe me a pint!

Submitted by Hygge on 13. April 2006 - 11:35.
Hygge's picture

Sure. There's a nice bar behind the Dam. In Amsterdam, that is.
Meet you there at 8?

Submitted by James_Trickery on 13. April 2006 - 12:44.
James_Trickery's picture

Cross-European traffic is a bitch lately. Make it 9.

Submitted by Robblink on 22. April 2006 - 21:01.
Robblink's picture

Looks like The New York Post likes this badlander as well:

http://www.nypost.com/business/64718.htm

Submitted by brandonbarr on 24. April 2006 - 22:09.
brandonbarr's picture

From a linguistic standpoint, I liked Knorr's, since F****N and F****N' are so much closer, and used in spots where f*cking is more naturally used--leaving you trying to fill in the blank with something different (making the payoff works better, IMHO). In the McD's ad, it's obviously more of a gag. Unless, of course, the guy really did get his $1 snack for f*cking. Which is just gross.

Submitted by caffeinegoddess on 18. May 2006 - 16:08.
caffeinegoddess's picture

I just heard an ad on the radio that was exactly the same premise as the McDonald's spot...with free bleeped out for TD Banknorth. Triple badlander now.

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