Lamisil's Frightening Fungus Fiend

Unsightly toenail fungus makes a comeback, and it's freaking the hell out of Slate scribe Rob Walker.

The ad begins with an animated, and rather hideous, creature. He has a big wide, thin-lipped mouth, slitty eyes, jutting ears, a tail, creepy little spots, nasty tufts of hair jutting out of his body. Also claws. He says his name is Digger. He is a dermatophyte— "you know," he says, "a nail infection." He darts over to a huge toe—a normal-looking, human toe. "All I want," Digger says, "is to get in here." Then he reaches up, and pulls the toenail back.

This is horrifying. I wasn't taking notes, but I think the first time I saw it I said something like, "Aaaaaarrrrrrggghhhhhh!"

Comments (10)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    that fungus is creepy. the worst thing since the arby's oven mitt.

    Jul 15, 2003
  • tlevitz's picture

    Oven Mit suuucks (c'mon, how many oven mits have you seen in a fast food restaurant? Creepy, yes... no more so than Tom Arnold's career)...

    And... how big of a problem is toe nail fungus anyway? I can count on one hand the number of people I've known with fungal problems (thank god)... should we really be scaring people like this?

    Jul 16, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    When that little yellow Gremlin lifts the big toe nail like the hood on a car, I squirm every time. Icky.

    But the real scary thing is how damaging Lamisil is. Not only does it attack your toenail fungus, it attacks your liver. I urge you to never take this drug, and to tell your friends not to.

    Jul 16, 2003
  • anonymous's picture

    Touche~ The Oven Mitt beats the Fungus Fiend by a nose! Oh hey, wait, Oven Mitt doesn't have a nose! Or EARS! Yikes!!!

    Jul 21, 2003
  • Dabitch's picture

    like the hood of a car eeeeew *shiver* icky!

    i've never even seen the ad and I think the gremlin is scary.

    oh dear, whats in Lamisil to hurt a liver? will it do more damage than the agency free bar on fridays?

    Jul 21, 2003
  • Robblink's picture

    Going back to the Arby's Oven Mitt comment.....I have yet to see an oven mitt at a fast food restaurant. Now, bloody bandages, I've seen a lot of!

    Jul 25, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.