On the heels of the James Bond and the Crouching Tiger, Hidden Dragon-inspired commercials, Visa launched a regional commercial titled "Monster Chase". Still under the "All it Takes" ad campaign, the TV ad features the animated and the real-life Lara Croft entangled in a sticky situation. What ensues is a cliff-hanging drama laced with action and stunts.
Produced by ad agency BBDO, Monster Chase will air in 12 Asian markets across Asia-Pacific. The “All it takes“campaign was launched in 2001. The campaign features seemingly mundane situations with extraordinary twists. Monster Chase was shot in Prague, Czechoslovakia, and set in the surreal surroundings of the 850-year old Strahov Monastery.
Super adgrunts click here to view the ad.
At the helm of the animation was the Australia-based Animal Logic, the digital production company responsible for the visual effects of hits such as ‘The Matrix’, ‘Hero’ and ‘Moulin Rouge’.