Laser hair removal campaign goes S&M

caffeinegoddess's picture
Posted by caffeinegoddess on 14. April 2006 - 13:21

Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blanche, has recently launched an S&M themed campaign to promote its seemingly less painful laser hair removal process. Two of the ads use the "queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal". A third execution, gets right to the point with blood in the sink. Read more to check out the ads.

The headline translates from French to "Stop torturing your skin".

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Submitted by dabitch on 14. April 2006 - 22:17.
dabitch's picture

Are we sure creatives aren't doing these sadomasochism inspired ads just to be able to push their porn-shop receipts onto the "expenses" pile? :)
previous: Pleasure and Pain for Sensodyne and that poor tortured bird: Anti-Foie gras ads. ;)
Kidding aside, I'm not decrypting this quite right or something is missing. The first one is a executioners mask right? Coupled with the razor? Like the guilliotin?
The second is the S&M mask and the ripping of hair via wax.. and the third is ...? Someone cutting themselves while shaving? Did they hit thier deep vein or what?

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