Lowe Roche Toronto created a campaign for Laughing Cow cheese which plays off the benefit of laughing. Print, banners and a website all circle around the fact that laughing is good for you.

The Rich Media interactive banner (turn on your sound for the full-effect):

laughingisgoodforyou.ca features the Symphony of Laugher where, as the title suggests, you can can create your own laughter composition.

Print ad below uses the unwrapping of the product to consume it as a way to create something more interactive than just reading a page.

Credits:
Project: laughingisgoodforyou.ca
Client: Bel Cheese Canada / Laughing Cow
Creative Agency: Lowe Roche, Toronto
VP/Creative Director: Christina Yu
Associate Creative Director: Joseph Bonnici
Writer: Rob Sturch
Art Director: Paul Parolin
Print Production: JBO Productions, Beth Mackinnon
Online Producers: Trish Quenneville, Brie Gowans
Account Service: Maureen Atchison, Andrew Carty
Product Manager: Catherine Fortier
Assistant Brand Manager: Sabrina Belisle