Lego Augmented reality kiosk shows package contents.

Adland: 

"Really interesting kiosk at the Lego Store in Woodfield Mall, Schaumberg, IL." says ARvertising blog, and show us the win Lego has done. This is pretty cool, I'll admit, and for kids it might even feel like magic watching themselves try out the potential airplane in that box.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.