Leroy Stick behind BPGlobalPR speaks out: The best way to get people to respect your brand? Be respectable.

The man behind @BPGlobalPR on twitter comes forward, sharing caustic insight that quite a few PR folks and brand managing people should take to heart. Succint and to the point "You know the best way to get the public to respect your brand? Have a respectable brand. "

I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR. First of all, who cares? Second of all, what kind of business are you in? I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company? One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach. That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.
Do you want to know what BP should do about me? Do you want to know what their PR strategy should be? They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand. Honestly, Cheney’s publicist? That’s too easy.

Image from the previously mentioned Greenpeace BP logo redesign contest, you can find it here on Flickr.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.