Levis "Born again" advert has been banned in New Zealand, reports stuff.co.nz.
The complains argued that the baptism imagery was highly offensive as it was a sacred Christian sacrament. The Television Commercial Approvals Bureau said the advertisement had not depicted a Christian baptism and "born again" was a phrase that could be used in non-religious circumstances. However, the board ruled that the 52 complainants had found the ceremony depicted offensive.
"...the board was in doubt that the expression `born again' originated from the Christian religion and that the immersion scene in the advertisement had obvious similarities to a Christian baptism ceremony," the decision said.
The board decided the advertisement had caused offence on religious grounds and breached an advertising code.