Levi's Ad banned in New Zealand

Levis "Born again" advert has been banned in New Zealand, reports stuff.co.nz.

The complains argued that the baptism imagery was highly offensive as it was a sacred Christian sacrament. The Television Commercial Approvals Bureau said the advertisement had not depicted a Christian baptism and "born again" was a phrase that could be used in non-religious circumstances. However, the board ruled that the 52 complainants had found the ceremony depicted offensive.

"...the board was in doubt that the expression `born again' originated from the Christian religion and that the immersion scene in the advertisement had obvious similarities to a Christian baptism ceremony," the decision said.
The board decided the advertisement had caused offence on religious grounds and breached an advertising code.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What song is that playing in the ad? I've been trying to find out for two years

    Jun 09, 2005

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.